Though Dino Palmieri Salon has eight locations across Northeast Ohio — including three in or near Beachwood — the manager of the newest site says there are several elements to differentiate it.
"We are the state-of-the-art Dino's," said Angela Presti, manager of the location at Eton Collection on Chagrin Boulevard. "We have stuff the nobody else has."
The addition of massage chairs and "Dino's Dry Bar" makes Presti comfortable with that assertion. It's a section in the middle of the salon with tall mirrors, ready to service customers who are short on time. None of the salon's other locations have the dry bar.
"Blowouts are really popular these days," she said. "I think people are just busy, especially women in this area. They have a lot of events, charity events, weddings. (The blowdry bar) is really for anybody on the go."
The Eton Dino's opened in late November, and had a kickoff ceremony on Dec. 17 that hosted about 200 people. The salon employs 14 stylists and one nail technician.
Presti, who had previously ran another Northeast Ohio salon and spent time in New York styling fashion show models, was recruited by Palmieri to run the new location. That gave her the ability to select her own staff.
"I specifically handpicked each and every person who works here and for very different reasons," Presti said. "Any new salon is a huge investment for a company to make, so that's why some of the best stylists in Northeast Ohio work in this location."
Dino Palmieri is headquartered in Solon. The Beachwood locations are at Beachwood Place Mall and La Place.